Listing Checklist

This checklist will give you an understanding of what is involved in properly marketing your property. You should require these steps as a minimum requirement.

Market Update:

Full Report

Third Quarter - 2011

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Financial and Mortgage News:

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More Info:

First Heading or Title

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Listing Checklist

Prior To Listing
- Obtain and review street card
- Obtain and review deed and plot plan
- Check for outstanding liens/mortgages
- Begin CMA based for a general idea of value
- Begin marketing plan
- Suggest staging and repair issues
Listing Appointment
- Complete CMA
- Complete Marketing plan
- Complete all listing paperwork
- Verify showing instructions
- Take Photos
- Measure rooms
- Install Lockbox
- Order sign up with riders
Marketing Preparation
- Modify, resize and select photos for print, MLS and online usage
- Create virtual tour
- Scan to PDF disclosures, addendum, plot plan and inclusion documents
- Create print ad for just listed and open house usage
- Send 50 "Just Listed" postcards to neighbors
Enter Listing Into MLS
- Ensure proper tax ID
- Complete all MLS fields
- Upload photos and properly label
- Upload disclosures, plot plan, inclusion and other documents for agent and public use
- Properly place home on MLS based map
- Enter and monitor MLS brokers' and public open house schedule
Enhance and Input Info into MVO - "My Listings"
- Enter custom headline
- Enter custom description so shortened MLS info is replaced
- Upload first position photo for inclusion in Pru banner
- Create and edit HomeSuite
  - Upload PhotoStory
  - Ad pertinent external links
  - Place unbranded tour link into MLS
  - Share listing link on Facebook, etc.
- Set Up Seller as 24/7 Client
  - Associate seller e-mail with listing for accountability
  - Enter occupant names and numbers
  - Enter clear showing instructions
  - Enter lockbox information and location
  - Enter pet information if applicable
  - Upload attachments for auto e-mail to showing agents
  - Enter upcoming open houses
PREA - Prudential Real Estate Affiliates
- Enroll sellers in "Online Sellers Advantage"
  - Enter Seller E-mail(s)
  - Enter advanced search criteria
  - Set up weekly market reports to be e-mailed to clients and yourself
- Enter link for virtual tour
- Enter open house information
Other Marketing Sources
- Realtor.com
  - Submit virtual tour to our site
  - Enter custom headline and description
  - Enter upcoming open houses
- Zillow.com
  - Claim listing as yours
  - Verify and repair data
  - Enter upcoming open houses
- YouTube.com - Post virtual tour with MLS# and address
- Personal web site - Complete marketing for personal web site
- Listhub.com - Set up web hit accountability reports for sellers
- Other - Others that may be of particular relevance to property
Communicate With Sellers Regularly
- Send all showing feedbacks
- PREA's "OSA" reports
- "24/7" access
- "List Hub" reports
- Personal contact regarding feedback, updates, pricing and strategies